KINGS & QUEENS

22.04.2021

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Founded by Chelsea Scott-Blackhall in 2012, Dzojchen focuses on the contrasting cultures & their concept is all about paradox & duality. 

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Our campaign is centred around the values of being glamorous, poised, daring & rebellious. This song title (Kings & Queens by Aerosmith) was chosen because of its reference to the medieval era where such values were celebrated, where kings & queens, knights & bishops were portrayed with strength & power. This is in relation to how our campaign celebrates the same values. Our campaign aims to show our consumers that they could be poised & glamorous like kings, while being daring & rebellious like queens.

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Credits:

Creative Director - Chua Rui Bin

Photographer - Tandy Low 

Stylist - Crystal Lim

Hair & Makeup Artist & Assistant Stylist - Marilyn Kwok

Marketing Manager - William Oh

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Special Thanks:

Models - Harriet Foong, Alvina Ho, Chua Jia Jun, Danial Roslan & Rachel Thng